Do Amazon Deliver Compensation Plans Cause Crashes?

In an era dominated by e-commerce and rapid online shopping, Amazon delivery drivers serve as the lifeline of the modern economy, ensuring the seamless transportation of goods from warehouses to doorsteps. However, behind the convenience and efficiency of same-day or next-day deliveries lies a complex web of compensation plans that can inadvertently create hazards for delivery drivers and those with whom they share the roads.

Our firm has now been involved in at least two major injury cases involving Amazon delivery drivers or the supposed independent contractor commercial vans emblazoned with Amazon or Amazon Prime on the side of the vans. When Amazon fanned out and set up its nationwide distribution delivery van service, it set up contracts with independent contractors all over the 50 states. And then, when inevitable personal injuries or wrongful deaths arise, Amazon attempts to claim that it does not exercise control over these independent contractors so that Amazon claims it’s insulated from liability, arguing consumers must pursue only the contractor liability insurance policy.

However, in both the workers’ compensation field and in the field of personal injury, a number of courts in the last two years have ruled that Amazon is liable along with its contractor despite what the contracts say between Amazon and the drivers.  Separate from the issue of who can be sued if you suffer a major personal injury caused by an Amazon driver is how Amazon is setting up compensation plans for its delivery drivers and whether those plans incentivize drivers to drive unsafely or drive when they are fatigued.  Moreover, Amazon requires written confidentiality agreements in personal injury cases where their independent contractor is sued along with Amazon’s parent corporation, obviously designed to prohibit personal injury attorneys from commenting or stating whether Amazon’s parent corporation indeed contributes to a wrongful death settlement in a Virginia case, or elsewhere.

The following is a brief overview of the hazards these Amazon delivery driver compensation plans create. If you or a loved one has been injured in an Amazon delivery truck or van accident, contact a Virginia Beach Amazon delivery vehicle accident lawyer to find out what legal recourse you may have for your losses.

The Pressure of Time-Based Metrics

One of the primary hazards associated with Amazon’s compensation plans for delivery drivers is the emphasis on time-based metrics such as delivery quotas, deadlines, and route optimization. The company utilizes performance metrics to incentivize productivity and efficiency, rewarding drivers based on the number of deliveries completed within a specified time frame. While these metrics can drive productivity, they also exert immense pressure on drivers to meet unrealistic targets, leading to rushed deliveries, speeding, and other unsafe driving behaviors to save time.

Risk of Fatigue and Burnout

The relentless pace dictated by time-based compensation plans can contribute to driver fatigue and burnout as drivers push themselves to the limit to meet demanding quotas and deadlines. Long hours behind the wheel, irregular schedules, and tight delivery windows can disrupt sleep patterns, compromise mental alertness, and increase the risk of accidents due to drowsy driving.

Chronic stress and exhaustion can take a physical and psychological toll on drivers, erode morale, job satisfaction, and overall well-being, and ultimately jeopardize safety and performance.

Incentives for Speed Over Safety

Compensation plans that prioritize speed and efficiency over safety may inadvertently incentivize risky driving behaviors among delivery drivers. The pressure to complete deliveries quickly, combined with the allure of performance-based bonuses or incentives, can tempt drivers to cut corners, ignore traffic laws, or exceed speed limits in a quest to maximize earnings.

However, the pursuit of speed at the expense of safety poses grave risks not only to drivers themselves but also to pedestrians, cyclists, and other motorists sharing the road.

Who Is Liable for Your Accident?

Determining liability in an Amazon delivery truck accident can be complex and depends on various factors, such as the circumstances of the accident and the parties involved. Liability may fall on different entities, including:


As the employer of delivery drivers, Amazon may be held liable for accidents involving its delivery trucks under the legal principle of vicarious liability or respondeat superior. This principle holds employers responsible for the actions of their employees while they are performing job-related duties. If the accident occurred while the driver was actively engaged in delivering Amazon packages during their scheduled work hours, Amazon could be held liable for any resulting damages.  A number of courts examined not only the contracts between Amazon and delivery contractors but the significant “control” Amazon exercises over the actual delivery process (providing the mobile application and outlining how to deliver, and the sequencing over deliveries) in deciding that Amazon was liable along with the local contracting delivery service company.

Contractors or Subcontractors

In most cases, Amazon contracts with third-party delivery companies or independent contractors to fulfill its delivery services. Depending on the terms of the contract and the specific circumstances of the accident, liability may be shared between Amazon and the contracted entity or solely attributed to the contractor.

Third Parties

Liability may also extend to third parties whose actions or negligence contributed to the accident. For example, if the accident was caused by a defective vehicle part or faulty maintenance, liability could fall on the manufacturer or maintenance provider. Similarly, if the accident resulted from hazardous road conditions or the actions of another motorist, liability may be attributed to the responsible parties.

Call Our Personal Injury Law Firm Today

If you or a loved one has sustained an injury caused by an Amazon delivery driver’s careless or negligent actions, contact Shapiro, Washburn & Sharp to find out how we can help. Our Virginia Beach accident lawyers have no problem standing up to aggressive insurance carriers or companies, and our goal is to obtain full compensation on behalf of our clients. We are committed to aggressively fighting for injured clients to get them the compensation they deserve, as evidenced by the more than $100 million in settlements and verdicts we’ve obtained for our clients.